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Do you know that your ad campaigns can get you more customers and prospects?
But, only if you are keeping track of the success!!
Indeed!!
Knowing this, you will like to multiple or improve the Google Ad conversion rate!! Right??
Besides, you must be following every bit of the best ways to do the same, but are failing to get fruitful results. Hence, there is a need to find those key secrets that can help you to do so!!
Considering the same, here, in this article, we are presenting to you top-notch manners to improve the conversion rate in Google Ads.
Before directly jumping to these points, we need to have a look at the recent statistics to find out how Google Ads holds the capacity to improve the conversion rates.
- Approximately, 75% is the conversion rate of Google Ads (Source).
- 8:1 is the Return on Investment (ROI) by Google; it is $8 for every $1 spent (Source).
- SMEs spend $9000-$10,000 approximately on ads (Source).
- It is found that almost 90% of the customers consider ads before locking their buying decisions (Source).
- Also, there are 75% of the users that consider that the paid ads have made it seamless to search the information (Source).
Any marketer or PPC agency wants to improve the conversion of ads on Google AdWords. When improving an advertising company, there are two essential tasks:
- Increased Conversion Rate (CR)
- Reduced Cost Per Click (CPC)
Other than these are secondary to these mentioned aims. Also, without the completion of these goals, there is no more that can delight the marketers.
However, you need to understand a lot of technical sound jargon wisely: a conversion id, conversion code, or a conversion pixel may be new to you.
If you have doubts about Google Ads that it can result in losing money, then take a look at the below fact: According to the best marketing key Performance Indicators (KPIs), you can experience a better and improved ROI and conversion rate.
How to Increase Conversion Rate with Google Ads
Reverse Engineering
In short, Reverse Engineering is the analysis of a system to understand its functionality. During this process, fragmentation of something into components and their study often occurs.
You can’t do marketing without spending a lot of time studying it in detail. Remember: at any stage of interaction with the product, the client may encounter various problems:
In this case, reverse engineering will be irreplaceable.
What awaits a guest when they first visit your website or marketplace? What actions will benefit them?
The sales funnel has five steps. Each customer will have different desires. Advertisements are required to carry the information required at all stages of the sale.
A white paper, FAQ, video, or demo version will help convince a client who hesitates to spend. Use the Behavior, Audience, and Conversions sections to keep track of changes in site visitor behavior.
The number of new visitors exceeds the number of returning visitors. Sometimes customer behavior is unpredictable. A visitor to the site can click on the ad and immediately buy the product instead of first learning something about it. To track the effectiveness of your sales funnel, highlighting existing email addresses and sending individual emails is a good idea.
Setting Up Search Terms for Used Words and Negative Keywords
Due to the broad match and similar keyword variations, some unusual search terms can trigger your ad to appear. Consider this when setting up your PPC account. Look at the search for similar companies and for which query to display their ads. By type of match keywords and industry.
The search that leads to your site also plays a big role in the queries. Let’s say a user of your website uses advertising as an entrance to your resource. But in addition to it, your competitor can also get here. To prevent this from happening, use a list of mine-words.
Use them for PPC optimization in the next step. Thus, you prevent searches from unnecessary queries. In the future, this list can be easily modernized and promoted along with the company’s resources.
Remarketing: Conversion Optimization Tool
It is said that remarketing is the most efficient display ad approach. Remarketing is a reliable way to grow Google Ads CRO and convince indecisive visitors to visit the website again.
Several marketers have never used remarketing as a conversion optimization method. However, it is best in terms of saving money and time. Most users are not ready to shop the first time they visit the website: according to Baymard, 70% of these visitors do not pay for the items in the cart.
Remarketing allows you to show users the same ads they’ve seen more often. That is, the customer returns to your website and the likelihood that by clicking on the ad, they will make a purchase.
Make your ads more aggressive and expressive for those who have already clicked on them or visited your website. This, definitely, will increase conversion.
Audit of Your PPC Conversion
It should be remembered that for any business you need to audit the conversion of your resource. You need to do this more often in order to understand what exactly brings your future customers. You need this kind of audit to:
- track the conversion of your website.
- find; if the KPI is the main conversion for your business?
- Is the conversion tag on the right page, or is Google Analytics still working on the right page?
- If you are tracking high conversions.
This option is considered when you have a large number or heterogeneous conversion actions.
For example, you have tracking of purchases, email newsletter, or you use Whitepaper. You should understand that the problem is that each action has completely different meanings, so when you look at conversions, you end up with a rather distorted picture of the data. Thus, you do not understand whether advertising pays off your investment in it.
Testing the Landing Page
If you are using free methods of driving traffic or advertising through Google Ads, do A / B testing for your landing page. According to SEOGadget, only 44% of companies conduct it, although absolutely everyone needs it.
Your ad impacts CTR, and your landing page impacts conversions. The conversion rate directly depends on the design of your landing page – if it is inconvenient, even a professionally tuned advertising campaign in Google Ads will not bring real money.
Establish which customer acquisition channel is your main one. Many marketers think webinars bring in the most leads, but A / B testing shows that this is not the case: most of the conversions are from eBooks.
Any change to your landing page will result in either an increase in conversions or a drop. There is no one-size-fits-all solution; all you have to do is the test and determine what works best for your landing page.
Matching Ads and Landing Page
Making the content of the landing page match with the advertisements as much as possible is not an easy task. But if you want your ads through Google Ads to be as clickable as possible, you need to solve it. How to do it? By increasing the Quality Score!!
Quality Score is important not only because it’s a key metric for your past ad campaign, but also because it’s a great way to predict the performance of your future ad. Google uses its Quality Score to determine how effective your campaign is. The higher it is, the more relevant and convincing your ad is.
The task of the marketer is to make the buying process understandable to the user, and the information on the ad must match the content of the landing page.
For example, if you are selling a real product, it’s enough to just drive traffic to the product page for people to buy it.
The other is the correspondence of topics. For example, if you advertise on Google Ads “social media tracking tool”, then your landing page should be called “social media tracking” or something else, but very similar.
If you are redirecting clicks from your ads to the “social media marketing tips” landing page, there is no topic matching. Your CPC will continue to grow because people will click on your ads and then leave your website because it doesn’t match the ad content.
Watch out for keywords, because the center of internet marketing is the user. You should pay maximum attention to it, as the Quality Score measures the experience with your landing page.
Optimize the conducted research to determine if ad-to-landing page matching helps to increase conversions or not.
- They use the same title on the landing page – “Test it out for free”. Regardless of which ad users clicked on, they went to the same page.
- At the second stage, create three landing pages, the name of each of which repeated the ad title. The challenge is to find out which ad is more relevant to the landing page.
Another reason to keep track of your ad and landing page match is to lower your bounce rate. Users will never convert into buyers if they don’t get what they expected by clicking on the ad.
Use a Customer-oriented Approach
From the Google Display Network, the visitors or audiences can be added easily to the groups. Do not target each and every one.
When it is about content marketing, you must not forget who your potential customers are and hence, make the content as per their desires, challenges, and needs.
And, if you are using the Google Display network for running the ads, then, know the three elements to thrive. However, the ads must pass the right message and approach the right audience from the search funnel at an appropriate time. Of course, this will give rise to an increasing number in the conversion rate.
Effective Keyword Grouping
In practice, it is quite difficult to follow the order when conducting advertising campaigns, but conversion directly depends on it, so you should not turn a blind eye to this. Keyword grouping is important. Here are a few ways to organize keywords:
Dynamic Structure
Advertising campaigns can be easily sorted by various criteria (for example, CPC value). Depending on which attribute you choose, your campaigns should be organized into groups and are likely to launch quickly. But, how about the ad group?
Consider them as the containers of the campaigns: an ad group handles keywords and ads. The organized keywords in every ad group must be related to each other and the keywords as well.
Small Ad Groups
The focus of every group must be on a specific product or service; like; an ad group to promote a webinar. Small ad groups will provide a list of keywords that best match each ad group. This, conversely, will make it simple to design ads for each group.
It’s more accessible to track the performance of every ad for a small group than comparative to the large one. It’s good if in each group you have at least 4 ads – the optimal number for the test.
Lots of small ad groups that focus on a specific product or keyword list are key to improving CTR and, as a result, conversions.
Concluding Remarks
GoogleAdWords can help drive your website traffic by improving the quality of your ads, customer engagement tools, and landing pages. This system will also be indispensable in cases when you need to correctly allocate the budget, or there is no desire to wait for the appearance of leads.
By actively working with ad quality, tools, landing pages, and understanding your client, you will definitely get the desired business result.
So, do let us know your opinions about the article. If there are any queries or suggestions then, comment below.
Also, if you are using Google Ads for business profits, then, share your experiences with us!!
Thanks for reading!!
