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Promotional products are a cool and cheap method of marketing your brand or business. The products should feature your brand colors and logo. You can use any product that matches your target audience without breaking your budget.
If you are not on a tight budget, you can make custom-branded swag, for example, bags, t-shirts, or caps. One of the best and most cost-effective products is rubber badges. They are also versatile, and durable, and bring a unique way of marketing your brand.
Below are tips on how to make quality promotional rubber badges similar to those available at Rocket Badge.
Develop a Design
Step one is developing a concept of how you want your rubber badges to look. You can get design ideas from your competitors, but ensure that you add your brand’s colors and logo. The other option is to hire a professional designer to help you develop a prototype.
The designer will help you select the right fonts and colors that make the badges look cute and pass the message as intended. On the other hand, you can look for a manufacturer with a team of in-house designers.
Choose the Right Rubber
Focus on quality and durability when choosing the best rubber material. We recommend discussing or getting insights from the manufacturer. Most people go for soft PVC because it is easier to handle and high quality.
While you’re at it, pick a molding process that will bring out the best in your design. Some of the available design processes include 2D, 3D, and injection molding. 3D and injection molding are the best if you want to capture all the finer details in your design.
Look for a Good Manufacturer
This is very important, especially if you are mass-producing rubber badges for an upcoming trade fair or product activation event. Here, the delivery times and product quality are critical factors.
Read reviews to see what other past clients are saying about the manufacturer. Also, visit the manufacturer’s testimonial section to see brands they have worked with. Last, review the contract terms, and don’t forget to read the fine print.
We recommend picking a manufacturer that has a team of in-house designers. They will help you save plenty of cash that you would have used to hire a professional designer.
Involve Your Customers
Before you give the manufacturer the go-ahead to start mass production, get reviews from your clients. Ask for a couple of prototypes and ask your clients to review them. This will help you create something that fits the style and taste of your target audience.
It is always a wise idea to research your target audience demographic. This will help you know which designs will go with them. For example, if a large chunk of your clientele is young people, you can make rubber badges featuring superheroes and famous cartoon characters.
Rubber badges are a nice and cost-friendly product for marketing your products or brand. The tips shared in this guide will help you make quality custom-branded rubber badges for your business.