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It doesn’t matter how big or small your business is, if you want to run a business online, you need a dynamic website. And if you want your website to look sleep, professional, in with the times, and drive more conversions, then dynamic website design is your best bet again.
In fact, nearly every single popular and high-converting website you see today uses dynamic website design to drive its success.
We’re talking about businesses like:
- YouTube
- Amazon
- Shopee
- Lazada
- Wayfair
- Netflix
- HubSpot
- The New York Times
- com
But what makes dynamic websites such a great choice for business? We’ve broken down the main advantages of dynamic websites to give the full picture.
6 Key advantages of dynamic website design
1. More personalization
This is perhaps the biggest advantage of dynamic websites. Market research everywhere shows us that personalization is the key to improving your business. According to a study in 2020, 70% of brands that use advanced personalization achieved more than 200% ROI just from those efforts.
Another study by Epsilon found that 80% of people are more likely to make a purchase if they are given personalized experiences. And a dynamic website is perfectly positioned to help you hyper-personalize your website experience to your visitors.
With a dynamic website, the display is constantly altered as your visitors browse the website. The content, copy, and products they are shown on the website will be personalized to their browsing history, location, interests, and unique needs. From intuitive product recommendations to custom copy filled in, dynamic websites allow you to create almost custom-designed websites for each visitor.
2. Better user experience and engagement
A well-designed UI can raise your website conversion rates by up to 200%, and a good UX can increase them by up to 400%. More importantly, studies have proved that a customer who is engaged is likely to generate 23% more revenue than a customer who feels less connected to that brand.
How does a dynamic website fit into this?
With a dynamic website, all the user data and browsing history are stored in your database and pulled up whenever needed. Thus dynamic websites allow you to make your website more interactive and engaging for visitors.
Apart from allowing you to create customized content, that is relevant to their needs and interests. They also let you create a login portal, add eCommerce functionality, and even systems that let the visitor choose the content they are shown.
If you’re still unsure, just take a look at these visitor engagement stats on a dynamic and non-dynamic website:
3. Better on-site conversions
When you show your visitors content, copy, images, and products that are relevant to their specific needs and interests, it seems only natural that the likelihood of them buying goes up. Just think about all those “You might also be interested in…” personalized product recommendations that you’ve clicked on, on Amazon.
So all this personalized content, tailored user experiences, and high engagement on dynamic websites mean only one thing: higher conversions. And as usual, the research backs it up. According to studies by Statista, 63% of marketers noticed a direct increase in customer interactions and ultimately, better conversion rates with personalized marketing.
4. Smoother functioning and more professional website.
Yes, technically static websites can look professional too. But in today’s day and age, consumers’ baseline expectations of a modern, well-functioning website have gone up.
You no longer have the option of having stagnant pages, broken linking, and inconsistent designs on your website anymore. Consumers are used to smoothing functionality, high interaction, seamless linking, and fresh, relevant content from brands they love.
Anything less than that, and their perception of you drops down to an “archaic business”, that isn’t relevant today. So dynamic designs are the easiest way for you to put your best foot forward when you welcome visitors to your site.
5. Faster page update time
The advantages of dynamic websites don’t just end with a great user experience and higher sales. They are also much, much easier to update than their static, HTML-filled counterparts.
In a static website, every page is independent and needs to be separately updated. This means that if you have anything more than 4-5 pages on your website, updating your website will become a gargantuan task.
And it will be made worse with all the effort needed to make edits among all the raw code. Plus you can easily update hundreds of individual pages by simply editing the global templates you have in place.
6. Easier page management
Speaking of updates being an advantage of dynamic websites… Dynamic websites also make it incredibly easy for you to maintain content on your site in the long run. They allow for CMS (content management system) integrations, like WordPress, to easily update content across your site.
And you won’t even have to ask the WordPress development agency to make those edits for you, once they’re done creating your dynamic website. You will be able to do it yourself, on your administrator dashboard. Apart from just content, you can even modify specific sections of information across the site with just a simple click.
For example: If you wanted to modify your contact information on your site, you would be able to update it across your website in just a few simple steps. So your website will always stay updated and fresh, with hardly any effort.
Who is a dynamic website best for?
We get it… In spite of all these amazing advantages of dynamic websites, they might not be for every business. But, a dynamic website is best for your business if:
- Your website has more than 3-4 web pages.
- You need a login portal for customers, staff, or clients
- You want to effortlessly keep your website always updated with the latest content and trends
- Also, You want to be able to quickly make changes to web pages (without having to change the code / bring on an entire team of developers)
Features of dynamic website design
- So what can a dynamic website really do?
- How much can you personalize the website?
Well, the capabilities of a dynamic website are almost limitless. But we’ve listed down the top most popular features and uses of a dynamic website to get you started.
The top features of dynamic websites you should explore:
- Personalized product recommendations (to increase sales for e-commerce stores)
- Adjust language settings (perfect for international businesses/businesses with a diverse customer base)
- Faster page load time (for every business that cares about SEO)
- Easy website navigation across devices: laptop, mobile, tablet, etc. (crucial for success in today’s world)
- Ability to run multimedia videos or animations (for more active and engaging content)
- Personalized hero section copy (to hook the attention of multiple customer personas’ on the same page)
- Also, Personalized CTA buttons (to drive higher conversions, no matter the prospect)
- Personalized banners or images (to visually compel visitors to explore more relevant products or services on the website)
- Personalized pop-ups (to make the most of every opportunity, and hook consumers with relevant offers)
