Any marketing effort must have substance and direction in order to succeed. This is as true in real estate as in any other profession. As you begin to consider what sort of online real estate marketing solutions would help build your business, take the time to consider a few basics about what you want to accomplish. These tips will help you get started.
Identify Your Targeted Audience
What sector of consumers are you seeking to reach? There are a lot of choices when it comes to real estate marketing. Perhaps you want to focus primarily on individuals and couples who are buying starter homes. It may be that you want to spend much of your energy on clients who are seeking homes suitable for a growing family, or maybe those who are seeking to downsize as they prepare for retirement. You may even prefer to focus on commercial properties instead of residential ones.
The point is to design your online presence so that it’s easier to market your operation to the intended market. This is much easier if you create your idea of the perfect client. Even if you want to broaden the focus slightly, it’s still good to identify a primary and secondary client type. Once you’ve done this, it will be much easier to structure your online marketing effort.
Anchor Your Online Presence With a Website
The foundation for your online presence will be a website. Use the home page to state your intentions to all visitors. Use words that are as concise as possible. Feel free to include information about who you are, what you do, and how you will provide service and support to your clients.
Make sure you have a menu that displays in a sidebar or along the top of each page. This makes navigation simple and helps to hold interest as visitors begin to look around. Remember that you can include access to a blog as part of the website setup. That will come in handy in more ways than one.
About That Blog: Make It Interesting
Topics for blog posts can be anything that is directly related to your business or the clients who are most likely to seek out your services. If it has to do with buying or selling real estate, staging a property, or anything connected with the process, it could be a worthy topic. Best of all, you can include hyperlinks back to pages on your site that happen to fit in perfectly with that topic.
Incorporate Video and Other Elements With Care
Your website isn’t limited to text and a few images. Consider adding videos of properties that you’re currently offering. Consider making use of IDX to tap into MLS listings that would be of interest to anyone visiting the site. As long as everything loads quickly, there’s a chance of keeping the visitor on the site a little longer and motivating the visitor to reach out to you.
Extend Your Reach With Social Media Accounts
Social media accounts are essential as part of a marketing effort. Best of all, most sites charge nothing to set up basic accounts. You can also augment them with other features that may prove helpful.
Use those social media sites to reach out to people who may be interested in what you do. Posts can include helpful tips, something to entertain as well as inform, and even links that redirect interested parties to your blog or a page on your website.
These are just a few tips that will help you create a strong online presence. Put these and place them and then add other real estate marketing solutions to the mix. As you build a reputation and begin to cultivate positive word of mouth, you’ll be surprised how much these efforts pay off.