Instagram is the main marketing platform for the majority of wedding planners. And, it’s easy to see why. Setting up an account is easy and it doesn’t cost anything. Also, the majority of your target clients are on Instagram. In this post, we will share some handy tips and strategies, which will help you to market your wedding planner business effectively on Instagram, set yourself apart, and land more clients. With that said, let’s dive straight in.
Switch to an Instagram Business Account
Before anything else, you will first need to switch to an Instagram business account, if you’ve been using a personal one. Your potential clients will take you more seriously if you have a business account, compared to a personal one. Also, a business account will inspire more trust. And as you may probably know, the majority of people prefer doing business with people they trust.
Also, an Instagram business account will allow you to add links to Instagram stories. For instance, you can add links to your online store, thus giving your target clients an easier time when it comes to buying wedding-related products from you.
Furthermore, an Instagram business account gives you access to analytics. And with these insights, you can easily monitor how your content is performing and determine whether there’s something you need to change to edge ahead of the competition.
Simply put, having an Instagram business account is key to marketing your business on this platform more effectively. So, if you are using a personal profile, you need to switch to a business one right away. Besides, switching is a straightforward process.
Post Eye-Catching Visual Content
As you may expect, almost every wedding planner out there is using Instagram, to market and promote their business, meaning the competition is extremely tight. And this begs the question, how can you stand out from the crowds and get more people to notice your business?
Well, one easy way of achieving this is by posting eye-catching, high-quality visual content on Instagram. Apart from helping your business stand out from the competition, high-quality content will also boost your brand’s reputation and trust.
Furthermore, when you post eye-catching and high-quality visual content on this platform, you will also come across as a serious and professional business. And, this will in turn helps you to convince more clients to sign up for your services.
Also, appealing visual content has a higher chance of being liked, shared, and commented on, compared to bland and plain-looking content. And, this translates to a higher reach for your wedding planning business, a bigger following, and more potential clients.
You also need to be posting regularly. Regular posting on Instagram will help to make your wedding vendor business more memorable and visible. And, this will translate to increased brand awareness.
Also, posting more frequently will increase your conversion rates. Every post that you publish on Instagram presents an opportunity to entice and interact with a potential client, thus improving your overall conversion rates.
But, to post consistently on Instagram, you need to be creating large volumes of high-quality, visually-catchy content. And, this can prove to be a huge challenge for most people, especially if you don’t have the time, the skills, or the finances to hire someone for the task.
Fortunately, there’s now an easier, faster, and cheaper means of creating large amounts of visually-appealing social media content for wedding planners. A bundle of wedding planner social media templates, such as the ones that you can find on the previous ContentBASE link, can really help you out.
Thanks to these kinds of templates, you don’t have to create Instagram posts from scratch, since the designs already feature the necessary graphics. You simply need to open them in Canva, plug in whatever you want to post and you will have a high-quality and visually appealing post within a few minutes.
And, you can use these templates to put up almost any type of post on Instagram. Whether you want to post tips and tricks, an infographic, quotes, products, and services, or giveaways, you have a template for almost any type of post.
Engage With Your Audience
Taking the time out of your busy schedule to reply to comments, like and share your followers’ posts, and reply to messages is vital if you want your wedding planning business to thrive on this platform. And, there are several reasons why.
Instagram’s algorithm works in such a way that, the more engagement that you get, the higher the chances of users on the platform coming across your posts. So, by engaging with your audience regularly, you will also be increasing your brand’s and content’s reach. And, this is extremely important for the success of your business.
Also, interacting with your audience on Instagram will also give you a better idea of your target market. Such interactions will help you to know more about your target audience and your community. You can then use this information to improve your services, which translates to higher customer satisfaction and more referral clients.
Furthermore, engaging with your audience on Instagram as much as possible will help to build a stronger relationship. And, this will in turn increases brand loyalty, trust, and more word-of-mouth referrals, which translates to more sales.
By following the four tips that we’ve shared here, you should be able to edge ahead of the competition, attract more clients, generate more sales and take your wedding planning business to the next level.